Showroom
Visiting the Jaguar Land Rover city showroom, you can feel the fashion and grandeur of the building when you stop and look at it from a distance. It continues the consistent style of the brand's sales exhibition center. The building facade adopts a tough geometric block construction form, conveying resoluteness from the design language. Brand personality; the combination of stainless steel and glass curtain wall effectively enhances the modern flavor and transparency of the building, and displays the luxurious interior of the exhibition hall to the public at a glance. Even if customers are enjoying it outside, it can also arouse endless desire to drive. . In addition to the majestic image of the building, the precision multi-head spotlights provided by WAC created a beautiful and practical light environment effect for the exhibition hall. Considering that the 4S exhibition hall has a large building area, and the exhibition hall also carries multiple functions such as display, sales, leisure and office, the lighting design also carries out reasonable planning according to the needs of commodities, customers and internal administration - For products, let lighting become a "silent salesperson". With the help of light, the color and texture, features and details of the exhibition cars are enhanced, and in conjunction with Jaguar Land Rover's brand culture, its connotations can be interpreted and become more attractive. Then guide consumers' eyes and strengthen customers' purchase intention through visual marketing. For customers, create a good business atmosphere and a comfortable visual environment, use lights to play a guiding role, and use the contrast of brightness and color to attract customers' attention, giving them a sense of psychological euphoria, and then creating an impression on their favorite car models. Good impression and decision to buy.
Reception room
For services, combined with the VIP negotiation area of the exhibition hall and the office, conference, audio-visual and other functional areas on the second floor, taking people's emotions and mood into consideration, through effective lighting design, a comfortable and pleasant leisure communication space is provided, with a harmonious and quiet atmosphere. The lighting environment coupled with warm and comfortable natural light makes consumers feel relaxed and comfortable during the entire purchasing process and is willing to stay for a long time, thereby promoting an increase in purchasing behavior. It is not difficult to see that the above three lighting themes have maximized the commercial value and brand experience of the Jaguar Land Rover showroom.
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